MJ Déziel, anomalous beautician and architect of APART Studio, launched UNGENDERED, a attack that encourages beard salons to action gender-neutral pricing.
Some aloof and anachronous habits, like gendered bulk charts, abide to abide aural the beard industry. Categorizing cuts according to the bifold “male-female” calibration may accept bush to some, but it can actually accept an astronomic appulse on the abundance of associates of the LGBTQIA2S community. With the UNGENDERED campaign, MJ Déziel, anomalous beautician and architect of the beard salon APART Studio, capital to accompany a archetype about-face to the beard world. The attack video, fabricated with the abutment of Redken and Concept JP, appearance duos of all genders and identities antic the aforementioned haircut. The looks, absurd by Déziel in accord with Sygie Gagné from Quebec City beard salon La Chop, crave the aforementioned bulk of time, whether they’re beat by addition whose gender announcement is masculine, feminine, or androgynous.
We bent up with Déziel to get the annual on the important campaign.
For a continued time, I’ve been absent to actualize a attack that would represent me and my style, and I capital to be the one orchestrating all of its artistic aspects. Gendering bulk archive in the beard industry is a acutely atomic addiction that can accept abundant consequences. Some bodies are frequently misgendered, and artlessly cerebration about activity to a beard salon can end up actuality a antecedent of all-overs for them. This addiction can additionally appulse the way our profession is perceived. Abounding beard stylists debris to booty on “male” barter because they accept it’ll be beneath profitable. That’s a absolute aftereffect of a ailing complete scale, which doesn’t booty into annual a cardinal of variables – like the complication of assertive techniques, the hairdresser’s expertise, and the time appropriate – to abundantly bulk beard services. The aforementioned goes back barbers say they don’t booty “female” customers, back they apparently beggarly to say that they don’t cut continued hair. We accept to amend our vocabulary, people! On top of the haircuts you see in the campaign, I additionally capital to breach added stereotypes by casting addition with a feminine gender announcement and a baldheaded head, as able-bodied as addition with a adult gender announcement and delicate hair.
Neutralizing bulk archive is the absolute acknowledgment to abounding problems in the beard industry, and not aloof for my community! We accept to accomplish abiding our environments are across-the-board and safe for our audience by absorption on what actually matters. Getting paid adequately, based on the ambit I categorical earlier, additionally helps us advance our own acumen of our profession as hairdressers.
Yes, absolutely. I’m not the aboriginal one to accomplish adjustment–I didn’t reinvent the wheel: abounding absolute hairdressers who larboard the acceptable beard apple accept abutting this movement. I still acquainted it was all-important to drag the conversation, though, because some bodies abide afraid to embrace such changes.
I’m all about bringing solutions to the table. I accept achievement that all beard salons will eventually apparatus this admittance initiative.
I formed aural altered business models in the industry to accept what works and what needs to be reworked. With my acquaintance and knowledge, I was bent to actualize my own little amplitude that reflects my amount values: an ambiance that is safe for everyone, that is eco-friendly, that encourages administration and acceptance to a artistic community, and finally, that allows me to beleaguer myself with accomplished hairdressers who absolute their art on a circadian basis. I capital to accord absolute hairdressers an befalling to abound in a abode area abandon of announcement rules and is a agency to redefine the industry of tomorrow.
Book your arrangement at APART Studio.
UNGENDERED credits: Campaign architect & art director: MJ Déziel; Co-art director: Sygie Gagné; Producer: Véronique Perreault; Models: Amélie and Céleste (Folio Montreal), Bastien (Dulcedo), Tyrin (System Agency) and Jack, Oona, Tasha, Noamane, Dylan and Alexe (Faces MGMT); Director, administrator of photography and editor: Helene Ha; Aboriginal abettor camera: Laura Torres; Lead stylist: Amanda Breeze; Abettor stylist: Shahneli Saint-Clair; Makeup artists: Garance Mouz and Audrey Cousineau; Lead electrician: Cloé Lafortune; Music: Robert Robert (Chivi Chivi); Photographer: Jodi Heartz; Photo assistant: Renaud Lafrenière.
The column UNGENDERED: A Project Inviting Beard Salons to Adopt Gender-Neutral Appraisement appeared aboriginal on Elle Canada.
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